Three-Min Intro to Clubhouse
Have you been invited to Clubhouse? This is the most frequent greeting that I’ve received among my friends recently, probably as frequent as “How’s it going?”. Clubhouse — the exclusive social networking app- have got famous after Elon Musk gave a speech via this platform. Today, let’s talk about this application and discuss why it turns out famous in recent days.
Why Clubhouse becomes so popular?
Founded by Paul Davison and Rohan Seth in March 2020, Clubhouse is a voice-based application that provides a virtual place for people to share their thoughts and networking opportunities worldwide. The time when this social networking app was founded is also the time when COVID-19 started spreading out in the United States. Just so you know, to work in the United States, networking is always a key, yet the social distancing guideline has prevented people from in-person networking, and this is one of the main reasons why Clubhouse becomes an A-list.
Additionally, another reason that attributes to the popularity of Clubhouse is the restrictions posted by mainstream social media, such as Facebook, Twitter, and YouTube. According to Wall Street Journal, Mark Zuckerberg, the CEO of Facebook, announced that restrictions will be/have been implemented to prevent Facebook groups from being a vector of rabid partisanship (WSJ, 2021). Also, Twitter introduced a new feature — letting users limit who can reply to their tweets in August 2020 (USA Today, 2020). Since more and more restrictions have been implemented in mainstream social media, people started to find a new way out — an application doesn't have many restrictions and looks like Clubhouse is the most suitable one.
How does Clubhouse work?
Next, I’d like to share how Clubhouse works. As I mentioned earlier, Clubhouse is an invite-only, and iPhone-only social networking app. In other words, unless you’ve received an invitation from an existing user of Clubhouse, it’ll take forever for you to stay on the waitlist. Besides, once you get into Clubhouse, each person will only have two invites. You can earn more invites by following a certain number of people or joining some clubs. Once you get into the club, you can choose to join the sessions that you might be interested in. While attending the session, you can raise your hand to share your thoughts, invite your Clubhouse connection to join the session, or choose to leave quietly. During the session as an attendee, you won’t be able to talk unless the hosts have made you a speaker after raising your hand. On the other hand, you can also start your own room to discuss something that you would like to share with the community. I personally like to way each session goes and it does provide a low-cost virtual place for us to grow our network with other people from various industries without worrying about the outfit and the pandemic.
I have to admit that Clubhouse does a pretty good job on hunger marketing — an exclusive invite-only app and only iPhone users can join. Indeed, it’s a perfect idea to accumulate users in a short period. However, the app is not friendly to those who are not using iPhone. Does this restriction imply if people want to grow networking on Clubhouse, the prerequisite for them is to have an iPhone?
This just my personal two cents, if you like this post, please smash the clap button and kindly check out my YouTube video for detailed speech in regards to this topic.
Thank you so much for reading.
